Month: September 2019

Home / Month: September 2019

It is not the planning that affects your journey; it is the mistakes you make.

Same is the case with Social Media Marketing and the evident mistakes synonymous to it. Ask any social media marketer, and the plan to boost business engagement with the target audience is ready with them. But they never take into account the top 4 mistakes that can turn a campaign into a failure.

Only with a planned strategic approach that can be managed and optimized, you can mold your digital marketing activities 2019 to reap lucrative returns on your investments. But to do so, you need to dodge the common pitfalls most brands usually make. 

Here is a gist of the top 5 common social media marketing mistakes to look out for:

1. Wrong KPI measurement

Often, it has been observed that social media marketers measure the success of a business campaign with the number of followers on Twitter or fans on Facebook. This is a wrong Key Performance Indicator measurement. 

The focus should be on the measuring of the impact of the social media marketing efforts on business, rather than the number of followers.

2.  Assuming all Social Media Platforms are equal

All social media networks are equal. Assuming such a notion is one of the biggest mistakes a social media marketer makes and this approach is counter-productive and ineffective. 

Every social media network has its own set of customs and audience that requires customized content and a social media marketer needs to account such aspects.

3. Don’t talk only about your business

Nobody likes a person who only talks about himself. Same is the case with certain companies who only talk about their events, news, projects, services, etc. and not everyone likes it.

To reach the pinnacle of social media, you need to speak the language of the audience and understand what they wish to hear by posting relevant and diverse content for them.

4. Social Media Policy is missing

One of the biggest failures of social media marketing campaigns these days is the lack of a company-wide social media policy. Irrespective of the fact who manages your social media accounts, you cannot afford to miss out a widely accepted policy, and your content should not be offensive, racist, or hurt religious sentiments. 

As per market surveys, most of the businesses these days fail to incorporate social media successfully in their marketing endeavors and often follow the trend of others ending with an unsatisfactory result. 

So, ensure you put these tips into practice and never miss out on them, and your social media campaigns will not only grow your customer base but will also skyrocket your ROI on your investments.

If you are still unsure how to avoid all these mistakes, better to hire the services of the best in the industry, like SPIN Strategy. Visit: https://www.spinanalyticsandstrategy.com/

 

Artificial Intelligence - Leading the way towards global development

Humans have already been taken a huge leap towards an advanced future while copying human intelligence and marking it up with machines. 

Artificial Intelligence and Machine Learning bring great potential to change several situations that the world is facing today. 

While the technology has embarked it’s impact outcomes to both general use and industrial use, Artificial Intelligence’s is a much-trusted solution to fight against terrorism globally.

Innovation has always helped humankind take a step ahead in the future and transfer knowledge into applications. 

Machine automation along with a replica of the human intelligence to understand, learn and react has revolutionized industrial operations and a lot more. We very well know the fact that data is the fuel that drives most of the daily operations over the internet and into our daily lives. With more data, machines now can learn and adapt to its users.

In a recent conference at Minsk, organized by the United Nations Office of Counter-Terrorism (UNOCT) and Belarus, Artificial Intelligence was considered to be a cutting-edge solution for dealing with global terrorism. Vladimir Voronezh, Under-Secretary-General for the UN Counter-Terrorism Office, declared that the international community is utilizing artificial intelligence and machine learning capabilities to track down criminal and terrorism data globally.

The recent trends in Artificial Intelligence find its way to different sectors but mostly are leveraged by the government and law enforcement bodies to deal with national threats. This is itself a great leap for the technology. Here is a list of four latest trends that are today widely accepted by business owners, the government, security agencies, etc.

  1. People Analytics: Pouring on the fuel of data, artificial intelligence can do miraculous things. Through AI, business and organizations can harness the data of people enrolled with them for any targeted campaign.
  2. Algorithmic Website Personalization: Ever noticed how YouTube personalizes its home page as based on what you like or prefer to watch? This is all AI and machine learning. 
  3. Automated Customer Service: Retrieving customer data can help businesses provide the most relevant marketing campaigns, product display and a lot more. AI will help in customizing the customer experience. 
  4. Automated Resource Management: AI learns how to organize and allocate their subjects.

Given the present scenario, it is imperative to boost the exchange of expert knowledge on technologies such as Synthetic Biology, 3D Printing, Robotics, the synthesis of the human face

Nanotechnology, etc. to identify risks before-hand and respond in a jiffy.

At SPIN Strategy, we have experts of Robotics Process Automation, AI, and Machine Learning who can not only guide you in these complicated routes of business but also aid you in meeting your quest.