Banking is getting branch-less, modern, and digital rapidly. As banks compete to get an advantage over their competitors, the need to adopt data analytics becomes even more relevant. If there ever has been a sector where analytics coul...
Monthly Archives: December 2020
Importance & Benefits of Predictive Analytics in the Ecommerce Industry
10
Dec
Predictive analytics is a form of data analytics that helps in getting information from historical data sets to identify patterns in the data and forecast future trends and outcomes. Historically, ecommerce companies have been rather s...
Top 5 Marketing Strategies to Strengthen Your Brand
02
Dec
When you order at a restaurant, do you ask for a cola or a Coke? If you need to copy your documents, do you ask for a photocopy or a Xerox? These terms are known as proprietary eponyms and are the pinnacle of brand awareness. These com...