Category: Digital Marketing

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At a point in time, data-operated marketing, Artificial Intelligence, and Voice Search, engines had no such relevance in the technological world. They were considered some mere ambitious concepts that would not propagate accordingly. However, today these concepts have seen the light of success in its revolutionary way. In 2020, they are considered the most prioritized concepts of the business era.

Moreover, why would not the concepts be prioritized? After all, when it comes to competition in the business field, you must vividly adapt to the progressing technological advancement in the digital marketing platform. Let us discuss digital marketing trends that you absolutely cannot ignore in the year 2020.

  1. Artificial intelligence: If you are not aware of the advancement of technology today, then you are probably unaware of the fact that artificial intelligence is gradually dominating its way out in the year 2020.

From gaining a sustainable competitive advantage allowing enterprises to move into new sectors to cost-minimization and technology-driven products and services, AI is playing a pivotal role in business transformation.

Reasons for adopting AI trends in Digital Marketing 2020

In addition, AI can evaluate consumer buying behavior and patterns, and use business data to comprehend how customers search for products and services. So it is right to conclude that AI will soon be the driving force for a plethora of services in various business sectors like:

  • Product recommendations
  • Basic communications
  • Email personalization
  • Content creation
  • E-commerce transactions

Digital Marketing Trends

 

  1. Programmatic advertising: Programmatic advertising uses artificial intelligence to operate ad buying in a way that it can fetch an accurate audience for the brand. 
  2. Chatbots: This is one of the important aspects of digital marketing and it is going to remain so in the year 2020. This enables you to chat with your customers in real life at any hour of the day.
  3. Conversational marketing: This facilitates the one to one system of interaction between customers and marketers. Customers prefer this system as they get an immediate real-time response to their queries.
  4. Personalization: The one key to success in 2020 is to personalize your complete marketing system starting from products, contents, emails, etc.
  5. Video marketing: It is one of the important elements for marketing, and it is going to remain so for the next 5-10 years. It is very important to incorporate video marketing into your digital marketing strategies in the year 2020.
  6. Influencer marketing: It is a type of vocal or word-of-mouth marketing where key personalities are used to convey your products to a larger marketing area.
  7. Social media/messaging apps: The statistics of the messaging apps forecast the real value of it when it comes to marketing trends. Billions of people are on these social messaging apps, making it a great place for displaying your brands.
  8. Visual search: Visual search can help people get a greater experience. People can upload a picture of the specific thing they wanted to search and get instantaneous results.
  9. Micro-moments: To have the full advantage of this system in 2020, marketers need to be very careful and should place themselves in a way so that consumers could find whenever they are turning to a device to search for something at that moment. In other words, marketers have to be “be useful, be there, and be quick.”
  10. Smart speakers and voice search: As the amount of voice searches has increased considerably within the years, the marketers need to rethink their digital marketing strategies in 2020 and give more importance to voice search systems.
  11. Social-media stories: The popularity of this story concept redeemed from the Snapchat platform and now it has been popularized on Instagram, Facebook, and even YouTube. Therefore, marketers must consider this while promoting their brand online.
  12. Push notifications of browser: These push notifications are on the higher end of success and have been extensively used in marketing. 2019 has seen greater aspects of it as more than 85% of the online stores used it to engage customers.
  13. Content marketing over SEO: In 2020, Google rolled out with some new updates that confirmed that content marketing is much more effective than search engine optimization and thus content marketing continually dominates SEO.
  14. Search engine optimization (A/B split testing): When it comes to modernized marketing, everything renders about analysis and testing. By the use of the A/B testing, you can easily determine which versions are best complementing your business by driving the desired results. 
  15. Shoppable posts and social commerce: When both social media and e-commerce platforms are growing at an extensive rate, there is no wonder why marketers are using both for generating sales.
  16. Interactive content: Interactive content is one of the fastest-growing trends in digital marketing. In 2020, we are bound to experience dynamic and engaging content instead of traditional text-based boring content.
  17. Omnichannel marketing: It was one of the most popular buzzwords of 2019 and is most likely to be the one in 2020.
  18. Immersive technologies and augmented reality: It has been essentially predicted by Gartner that by 2020, almost 70% of the organizations are going to be under the influence of augmented reality and only 25% of them will deploy towards production.
  19. Augmented and predictive analytics: In the year 2020, digital marketing will come under the influence of this a lot more due to its significant use in lead scoring and in segmentation and personalization of an individual, which effectively helps marketers to improve the customer loyalty base.
  20. The rapid growth rate of geo-fencing: Geo-fencing is a great system to target customers as it uses the customer’s location for real-time targeting.
  21. Progressive web apps: They are websites that can be used as mobile apps. The year 2020 will bring in more and more Smartphone users and it is expected to reach up to 2.87 billion by this year.
  22. User-generated content: It is a Strong resource for marketers who want to enter the millennial markets. The year 2020 marketers need to have this system to grow.
  23. Blockchain technology: By 2020, we will see the following trends in the Blockchain: tracking of media buys, elevating transparency, handling of social impressions, pinpointing the target, protection of personal data, provenance, and authentication.
  24. Quantum computing: A new technology is significantly based on Quantum Physics.

Honorable mention:

  • Deep learning and larger data
  • Automation
  • Smart auction of google ads
  • The position zero in SERP
  • Branding
  • Superior Analytics
  • 5G technology
  • Secluded marketing
  • Security of the website
  • IoT advertising
  • Long-form content
  • Keyword search
  • Structured data
  • Search engines
  • Voice marketing

Conclusion

In these recent times, everything we can think of is online. So taking business and marketing to the web is a tactical approach that can be proved profitable. Digital marketing is a dynamic platform with a constant employment rate and even more. Recently there have been many new job openings in this field. Therefore, the digital marketing trends mentioned above are very essential for any marketer to take their business to the next level.

 

 Why you want your Healthcare website to show up at the top of Google’s search results?

  •  80% of patients turn to search engines (Yelp, Google, Bing ) when finding a health practitioner
  • 70% of searchers click on one of the first three entries if your hospital or treatment center isn’t in the top three, you’re losing patients to your competitors.
  • 75% of consumers turn to a search engine (Google,Yahoo,Bing) when they’re looking to solve their healthcare queries.

SPIN  AI software is constantly evolved and tailored  specifically for the healthcare industry with patient acquisition, retention marketing, and practice insights in mind, helping providers connect with more patients.                                 

And, moreover as our partner, you will also have access to the latest solutions, transparent reporting, unlimited content, technology upgrades, dedicated support. Your brand will be taken care of with feedback on how to grow your practice from like-minded people who are medical marketing experts.

Let’s look at some of the Best Digital marketing tactics for the healthcare industry. 

Digital marketing tactics
Best Digital marketing tactics for the healthcare industry

SPIN team of digital marketing professionals, mobile app developers and web design experts will assist you to achieve and maximize the best results for your business. If you are looking to enlarge your medical practice with more patients to your health clinic or hospital, you’ll need to create a medical and health marketing strategy that fits your goals and your budget.

 The Digital Journey for Health care                                       

Patient Analysis Insights
Digital Journey for Healthcare
  •  Over 60% of consumers say that information found from social media affects the way they deal with their health.
  • Google’s Think Insights has shown 119% year-over-year increase in YouTube traffic to hospital sites.     
  • 75% of adults say online ratings are important to their decisions about provider choice
  •  35% of patients says that their choice of a medico is affected by positive reviews
  •  37% avoid doctors due to negative reviews

Most importantly,how we can help you?

Promote medical practice by strategic healthcare marketing ideas.

  • Tracking your patient walk-in’s
  • Analyzing how much patient friendly environment and staff
  • Take control of patient feedback
  • Profile listing management
  • Care leveraged Inbound marketing
  • Custom website designing  aiming patients and scheduling their appointments
  • Out-patient/In-patient billing process time
  • Out-patient refilling tablets time
  • Targeting the right people at the right time with the right message
  • Comparison with competitors
  • Average waiting time of an outpatient

 

It is not the planning that affects your journey; it is the mistakes you make.

Same is the case with Social Media Marketing and the evident mistakes synonymous to it. Ask any social media marketer, and the plan to boost business engagement with the target audience is ready with them. But they never take into account the top 4 mistakes that can turn a campaign into a failure.

Only with a planned strategic approach that can be managed and optimized, you can mold your digital marketing activities 2019 to reap lucrative returns on your investments. But to do so, you need to dodge the common pitfalls most brands usually make. 

Here is a gist of the top 5 common social media marketing mistakes to look out for:

1. Wrong KPI measurement

Often, it has been observed that social media marketers measure the success of a business campaign with the number of followers on Twitter or fans on Facebook. This is a wrong Key Performance Indicator measurement. 

The focus should be on the measuring of the impact of the social media marketing efforts on business, rather than the number of followers.

2.  Assuming all Social Media Platforms are equal

All social media networks are equal. Assuming such a notion is one of the biggest mistakes a social media marketer makes and this approach is counter-productive and ineffective. 

Every social media network has its own set of customs and audience that requires customized content and a social media marketer needs to account such aspects.

3. Don’t talk only about your business

Nobody likes a person who only talks about himself. Same is the case with certain companies who only talk about their events, news, projects, services, etc. and not everyone likes it.

To reach the pinnacle of social media, you need to speak the language of the audience and understand what they wish to hear by posting relevant and diverse content for them.

4. Social Media Policy is missing

One of the biggest failures of social media marketing campaigns these days is the lack of a company-wide social media policy. Irrespective of the fact who manages your social media accounts, you cannot afford to miss out a widely accepted policy, and your content should not be offensive, racist, or hurt religious sentiments. 

As per market surveys, most of the businesses these days fail to incorporate social media successfully in their marketing endeavors and often follow the trend of others ending with an unsatisfactory result. 

So, ensure you put these tips into practice and never miss out on them, and your social media campaigns will not only grow your customer base but will also skyrocket your ROI on your investments.

If you are still unsure how to avoid all these mistakes, better to hire the services of the best in the industry, like SPIN Strategy. Visit: https://www.spinanalyticsandstrategy.com/

 

Competitive analysis is pivotal in ascertaining an organization’s strategies and impacts to control the ways firms implement diverse actions and reactions in their corresponding sectors. An organization performs a competitive analysis to assess its prominence and ranking among the competitors. 

The principal functions of a competitive analysis lie in discerning the fundamental strengths and weaknesses of the competitors within your specific market segment, developing strategies to render you a definite upper hand vis-à-vis your competitors, building necessary stumbling blocks to circumvent the competitors’ entry into your market and eliminating your potential weaknesses through incorporation of corrective measures within the product development cycle.

Steps to Accomplish Competitive Analysis in Business

A typical competitive analysis hinges on a preliminary identification of the existing and prospective competition. There are basically two different ways you can distinguish your competitors. 

The first method involves examining the market scenario from a customer’s perspective and collating your competitors into groups based on the extent to which they influence the customer’s buying behavior.

The second method classifies the competitors into groups depending on their sundry competitive strategies and factors that galvanize their performance.

Once you have finalized the grouping of your competitors, you can initiate an analysis on their inherent strategies and pinpoint their vulnerable areas. This can be accomplished by scrutinizing the advantages and shortcomings of your competitors. The key skills and assets and their presence or absence are the decisive elements to gauge a competitor’s strengths and weaknesses respectively.

Focusing your efforts on the below mentioned four pertinent areas will enable you to have a better understanding of the constituents of industry-specific key assets and skills.

  • Primary business success/failure factors
  • Chief customer motivators
  • Critical component costs
  • Industry mobility roadblocks

Role of Competitive Analysis in Business

In a specific market, a company’s performance is undeniably determined by its core values and expertise. Along these lines, a meticulous analysis of the front running performers should divulge the reasons for their consistently favorable track records. This analysis in concurrence with a thorough study of the unsuccessful companies and the rationale behind their failures should furnish helpful inputs about the skills and assets that are obligatory to garner success in a particular industry or market segment.

An effective business fabricates a marketing strategy by utilizing the competitive analytics and reports. The marketing tactics should be devised with an aim to produce unique skills and assets which the competitors are bereft of. This will result in a distinctive and everlasting competitive advantage for your business.

A competitive strength grid that consolidates the primary skills and assets of the company can be constructed through various methods. The basic approach towards designing the grid entails the enumeration of company skills and assets for analytical purposes. Visit relevant online available resources to further understand the technique of creation of a competitive strength grid.

Classification of Competitive Strategies

Once you have defined your company’s basic skills and assets essential to succeed and sustain in the business and have characterized your perceptible competitive advantage, communicating them in a tactical way is imperative for attracting and defending your market shares. Competitive strategies are usually categorized by the following five domains of expertise:

  • Product
  • Distribution
  • Pricing
  • Promotion
  • Advertising

Conclusion

Strategies mainly center on setting up the entry point in the product life cycle alongside a sustainable competitive advantage. This implies effectively formulating the crucial elements that will differentiate your products and services from your competitors and strategic groups. Developing a clear-cut competitive advantage will allow you to comprehend the modus operand to not only execute your strategies efficiently but also achieve gainful returns.

The unremitting expansion of data with time has compelled businesses to place data at the very center of any strategic business decision to safeguard a bright lucrative future.

In a bid to stay ahead of the pack in the days to come, businesses are using Predictive Analytics to make use of unending growth opportunities.

Over time, Predictive Analytics has gained its glory, thanks to its multiple applications.

Time and again, the concept of Predictive Analytics (which is also called as Advanced Analytics) has been linked with one of the most popular trends-business intelligence.

Whether they are linked or not, is a different story altogether, but their motto is unanimous: provide benefit to the company and its clients.

So what is Predictive Analytics?

It refers to the effective amalgamation of ML, historical data along with AI to take the most feasible hunch about the business possibilities of the future.

The historical data collected is added in a mathematical model that gives assent to key patterns and trends in the data.

In the next step, the model is used for the current data to figure out what will happen in the future.

Here is the workflow of Predictive Analytics for a better understanding.

Access and explore data- Process the data-Develop Predictive models-Merge analytics with systems

Prescriptive Analytics – commonly used terms with Predictive Analytics

Companies that have effectively integrated Predictive Analytics tag Prescriptive Analytics as the next lucrative frontier to approach.

Questions may arise as to how both the terms are inter-linked.

The answer to this lies in the fact that while Predictive Analytics gives a vivid picture of the possible future.

While Prescriptive Analytics reels off how to respond in the best way possible, in tune with the prediction.

How Predictive Analytics exercises its duty?

  1. The first and foremost step of Predictive Analytics is to figure out what are the questions you wish to be answered, based on the past data.
  2. The second step includes figuring out if you have the right data to answer the questions you asked.
  3. The third step includes training your business system to learn everything from your data to forecast outcomes.
  4. Plan your modules
  5. Use your forecasts and insights in your line of business applications for priceless outcomes.

Does your business need Predictive Analytics?

Irrespective of the fact that there are numerous aspects in a business, that needs special attention, Predictive Analytics finds its fit in almost every bit of an organization.

Here are few pointers to start-off with:

  • Customer Relationship Management (CRM) – Predictive Analytics models can be applied to enterprise applications like CRM, to figure out proper messages to target the customers in the days to come. By predicting the next likely move of the customer, you can spend your messaging dollars effectively.
  • Marketing- Using Predictive Analytics it is possible to determine the preferences of the customers based on past data and previous history. This will help to predict the future course of action for the company to retain more customers and increase productivity tenfold.
  • Manage risks- Using Predictive Analytics effectively can help businesses to sketch a roadmap for the company. By predicting future outcomes and possibilities, Predictive Analytics can help organizations to cut down risks significantly.

Let’s start predicting

Companies that have deployed Predictive Analytics in their business operations have flourished beyond expectations, in comparison to the ones who still playing with the thought of it.

Comprehending customers better by tapping on their requirements, and customizing the content as per the needs does wonder for a business, and Predictive Analytics is the key to it.

Well-informed use of Predictive Analytics helps organizations to be aware of market forces and secure their dominance in today’s competitive world.

All in all, predicting the future outcomes guarantees one important fact- substantial gain for the business and its clients.

Still, think Predictive Analytics is a bit confusing for you? SPIN is here to clear all your doubts.

 

Digital Marketing strategy with AI

When it comes to engage the customers and reach them easily, there is always some new trend in the market that gets the job done. Digital marketing specialists, who bring forth new techniques to get more customers, tap such trend.

In the present dynamics, the rules of customer engagement are continuously changing, and businesses do not have any option other than accept the change and go with it. Engagement is not just about selling, but also forming a bond with the audience and spread awareness of your brand.

From a customer’s wants and needs to the challenges, digital marketing is present in every aspect of a business, building a stronger connection with customers. In the absence of such a connection, customers feel abandoned and left aside.

But the question is how to have an incredible digital marketing strategy that gets the job done?

The answer to it lies with Artificial Intelligence that is slowly proving to be an integral aspect of a company’s digital strategy. Organizations like Amazon are taking the benefits of AI to do voice-based marketing with the help of devices like Alexa.

Read on to know how the AI technology can help shape customer’s buying behavior for good and change purchase decisions forever.

AI and Digital Marketing- The relativity

Up until the last few years, marketers were in a fix whether to adopt the change of technological wave and incorporate AI in their digital marketing strategies.

However, with time, the recent years have witnessed the fading of such ambiguity with marketers ganging up with AI for prosperous results. All thanks to the intelligent tools, that AI offers for digital marketers to evolve and surpass human efficiency in every bit.

Chatbots are one such tool that has taken the process of automated response to a whole new level, aiding in answering the frequent questions of buyers, and quenching their query.

AI changing the game for Digital Marketing

Here are the top five ways how AI is contributing to developing technologically sound digital marketing strategies for business:

Anticipates Customer Behavior

By introducing AI in digital marketing, not only predicting previous customer experience becomes easy, but guessing the behavior of new customers also becomes easy.

With the help of new algorithms, Artificial Intelligence collects and analyses user data that can shortlist the potential lead. This will help to come up with an effective digital marketing strategy.

Adds to ROI return

In order to get higher returns on ROI on marketing campaigns – the right combination of Analytics, social data, and CRM is needed. However, without a doubt, it is a difficult task and only the combination of AI and marketing can deliver the right output for such a combination.

Enhances user experience

A digital marketing strategy cannot attach itself with the successful campaign word unless it promises very good user experience. Only, with the help of a proper content can a user feel more connected and is most likely to convert into a recurring customer.

Artificial Intelligence can help a business collect data and settle down with the most applicable content (based on location, past behavior, and historical data) that can increase customer interest.

Improves Digital Advertising

Seen as one of the rising stars in the digital marketing world, digital advertising has included AI in its core operations these days. For example, Facebook uses AI to find people who are more likely to make decisions based on an advertisement.

Effortless search sessions

Since the present search session for users is quite confusing, the need for easier options has increased. Introducing AI in digital marketing will help search engines to become smarter and less vulnerable to risks. This will enable them to track user behavior.

Make your move

It is safe to say that Artificial Intelligence will keep growing, showing no signs of slowing down. Hence, using AI will help digital marketers to come up with marketing strategies that will allow them to deliver extraordinary customer experience and significant business insights.

Even Forbes agrees to it and promotes the integration of AI in the digital sphere.

It is a tough battle out there and only the smartest one will win. Given such a scenario, using AI in your digital strategy decisions is a pretty smart move. Time to take smart effective decisions in the ever-evolving digital world.

If you too have a digital business and wish to collaborate with AI to make it big in the industry, you need a guardian to guide you in your quest. SPIN has the expertise and skills to be such a guardian.

Contact Us to begin your journey. Today! https://www.spinanalyticsandstrategy.com/