Tag Archive : Big Data Integration

/ Big Data Integration

Going by market analysis, Data Analytics has played a vital role in the e-Commerce ecosystem and will continue to be the major game-changer.

Thanks to the rising need in a short period of time, the frequent use of Data Analytics in all major departments like Marketing, IT, Operations, etc. became crucial to process potential clients and market data to adopt strategic strategies that will eventually lead to providing services successfully.

That’s why experts say:

“Without Data, you are just another person with an opinion”

Numbers speak it all

  • More than 75% of companies using Predictive Analytics data experienced higher sales
  • 66% of customers feel annoyed when irrelevant offers are sent to them due to lack of relevant data
  • 65% increase in business margins with the use of relevant data
  • 48% of shoppers are more likely to shop on personalized recommendations offers

Data Analytics a Boon for E commerce 4.0

It is no Rocket Science to analyze the fact that customer demand will evolve rapidly in the days to come, and this change will be responded by sellers using AI in a bid to comprehend the demand or what customers would want.

Here are the top 4 ways how Data Analytics will respond to the changing dynamics of eCommerce 4.0 for good:

1. Improved Shopping Pattern observation- Using Big Data Analytics can help sellers to available at the moment, demand spike, etc.

2. Anticipate future operation strategies– Using Big Data Analytics helps sellers manage business operations better, be it inventory, demand forecasting, supply chain, pricing or sales strategies. 

Also, using Big Data Case studies will give a seller a thorough understanding of different business operations and the inevitable problems they involve.

3. More spotlight on Micro-Moments– Successful sellers can leverage this hottest trend for quick actions like- I want to buy, I want to know, I want to go, etc. to predict customer tendencies and action patterns.

4. Improved Online Payment functions– More than 51% of e-Commerce sales are done via mobile platforms as per statistics. This means online payment options need to be more secure and safe than ever before. 

Using Big Data Analytics can help the detection of fraudulent activities and securing of payment gateway by centralizing it into one platform and making it easy for clients.

Analyzing massive Data Sets will not only do wonders for e-Commerce businesses but customers too. 

E-Commerce companies will use data-driven insights to enhance the way customer demands are met and will revolutionize the buying and selling ecosystem.

If you too are a fan of Data Analytics and understand its relevance in your business, get in touch with the professionals at SPIN Strategy and welcome strategic planning and increased ROI for your business, today.Visit: SPIN 

 

It is an inevitable fact and goes without saying that on account of the very nature of data, technology, and analytics that is always at odds for different enterprises, optimal Big Data Deployment strategy may sing a different tune for other business. Period!

This fact-based truth opens the door for strategies, customized only for particular organizations with the pre-conceived motive to deploy Big Data technologies minus any kind of fall out or interruption.

Sounds soothing to the ears?

Note: Before kicking off with the ‘deployment’ process, it comes as a de rigueur step to conduct a detailed evaluation of integration, governance, security, processes, and interoperability, in a bid to reap the pleasure of a seamless Big Data implementation.

Let’s dig deep and get to the pulse of new age Big Data architecture and its deployments know-how for a better understanding.

Age of Big Data Technology

Thanks to our good fortune, we live and breathe in an era of Big Data Analytics, where business enterprises go that extra mile to find ways to harness volumes of unstructured data efficiently.

Business organizations these days take the helping hand from analytics to convert data into valuable insights to pave the way for enhanced operations and informed business decisions.

Riding on the back of intelligent algorithms, organizations give birth to smart data, which can evaluate patterns and signals to help business leaders make informed decisions and thereby cut down costs to perk up profit margins.

However, such an objective is not a walk in the park and requires the assistance of requisite technology within Big Data Environments.

Taking the plunge in the absence of required knowledge and an infallible Big Data strategy is bound to witness a dead-end.

Imperfect deployment road-maps and wrong decisions which can drain out the resources and budget and adversely impact the business performance further gives clarity on the gravity of the situation.

So it is important to understand the Big Data Deployment framework for effective execution.

Big Data Deployment Framework

Out of the lot, there are certain primary factors that manipulate the mammoth decision of employing Big Data technology in a business enterprise.

Such factors include:

• The existence of traditional/non-traditional data in the system
• Presence of low latency data
• Delving into new analytics algorithms
• The requirement for real-time insights

Pillars of Big Data architecture- Analytics, Data, and Technology

Data
There can be no objection to the fact that ‘Data’ is the very heart of technology, analytics, and strategic decision making.

Based on the volume, shape, and latency the type of Big Data technology to be deployed in a company is determined.

Precise mapping of data properties, frequencies, and sources are tagged as significant angles while devising the development strategy.

Analytics
Analytics is quite likely to include cultivating and operationalizing predictive, descriptive, text mining leveraging data sources.

To make the most of analytics, an amalgamation of traditional technologies and a distributed environment for Big Data can possibly the best road open for some companies to accomplish their business objective.

Technology
For most business leaders, it is relatable when we quote that ‘the present infrastructure in many companies is limited to minor data problems’.

Close examination of the existing hardware and software can bridge the gap between tradition and modern approach with ace technologies and predominant systems.

Finally Big Data Integration

The whole idea behind the smooth integration of Big Data technologies in the present infrastructure is to achieve no disruption, zero business downtime, and no cost overruns.

For such integration, numerous databases, nodes, and clusters are required to be explored.

At a business enterprise level, cross-project inter-departmental and multi-platform integration of Big Data technologies must be decided at an early stage, since this can be a difficult task to complete later on.

Concluding Note

Like it or not, a comprehensive, rigorous and importunate decision-making is the absolute need of the hour for deploying Big Data Technologies in any company.

Furthermore, the strategy should make amends with the changing landscape of Big Data technologies.

The deployment strategy is more than a certain piece of information jotted down on a piece of paper.

At SPIN, we understand the mechanism to dispose of Big Data strategy within the present infrastructure of a company in order to bring to pass maximum impact (in a positive way).

Connect with us and believe us. Today!