Tag Archive : Digital Marketing

/ Digital Marketing

At a point in time, data-operated marketing, Artificial Intelligence, and Voice Search, engines had no such relevance in the technological world. They were considered some mere ambitious concepts that would not propagate accordingly. However, today these concepts have seen the light of success in its revolutionary way. In 2020, they are considered the most prioritized concepts of the business era.

Moreover, why would not the concepts be prioritized? After all, when it comes to competition in the business field, you must vividly adapt to the progressing technological advancement in the digital marketing platform. Let us discuss digital marketing trends that you absolutely cannot ignore in the year 2020.

  1. Artificial intelligence: If you are not aware of the advancement of technology today, then you are probably unaware of the fact that artificial intelligence is gradually dominating its way out in the year 2020.

From gaining a sustainable competitive advantage allowing enterprises to move into new sectors to cost-minimization and technology-driven products and services, AI is playing a pivotal role in business transformation.

Reasons for adopting AI trends in Digital Marketing 2020

In addition, AI can evaluate consumer buying behavior and patterns, and use business data to comprehend how customers search for products and services. So it is right to conclude that AI will soon be the driving force for a plethora of services in various business sectors like:

  • Product recommendations
  • Basic communications
  • Email personalization
  • Content creation
  • E-commerce transactions

Digital Marketing Trends

 

  1. Programmatic advertising: Programmatic advertising uses artificial intelligence to operate ad buying in a way that it can fetch an accurate audience for the brand. 
  2. Chatbots: This is one of the important aspects of digital marketing and it is going to remain so in the year 2020. This enables you to chat with your customers in real life at any hour of the day.
  3. Conversational marketing: This facilitates the one to one system of interaction between customers and marketers. Customers prefer this system as they get an immediate real-time response to their queries.
  4. Personalization: The one key to success in 2020 is to personalize your complete marketing system starting from products, contents, emails, etc.
  5. Video marketing: It is one of the important elements for marketing, and it is going to remain so for the next 5-10 years. It is very important to incorporate video marketing into your digital marketing strategies in the year 2020.
  6. Influencer marketing: It is a type of vocal or word-of-mouth marketing where key personalities are used to convey your products to a larger marketing area.
  7. Social media/messaging apps: The statistics of the messaging apps forecast the real value of it when it comes to marketing trends. Billions of people are on these social messaging apps, making it a great place for displaying your brands.
  8. Visual search: Visual search can help people get a greater experience. People can upload a picture of the specific thing they wanted to search and get instantaneous results.
  9. Micro-moments: To have the full advantage of this system in 2020, marketers need to be very careful and should place themselves in a way so that consumers could find whenever they are turning to a device to search for something at that moment. In other words, marketers have to be “be useful, be there, and be quick.”
  10. Smart speakers and voice search: As the amount of voice searches has increased considerably within the years, the marketers need to rethink their digital marketing strategies in 2020 and give more importance to voice search systems.
  11. Social-media stories: The popularity of this story concept redeemed from the Snapchat platform and now it has been popularized on Instagram, Facebook, and even YouTube. Therefore, marketers must consider this while promoting their brand online.
  12. Push notifications of browser: These push notifications are on the higher end of success and have been extensively used in marketing. 2019 has seen greater aspects of it as more than 85% of the online stores used it to engage customers.
  13. Content marketing over SEO: In 2020, Google rolled out with some new updates that confirmed that content marketing is much more effective than search engine optimization and thus content marketing continually dominates SEO.
  14. Search engine optimization (A/B split testing): When it comes to modernized marketing, everything renders about analysis and testing. By the use of the A/B testing, you can easily determine which versions are best complementing your business by driving the desired results. 
  15. Shoppable posts and social commerce: When both social media and e-commerce platforms are growing at an extensive rate, there is no wonder why marketers are using both for generating sales.
  16. Interactive content: Interactive content is one of the fastest-growing trends in digital marketing. In 2020, we are bound to experience dynamic and engaging content instead of traditional text-based boring content.
  17. Omnichannel marketing: It was one of the most popular buzzwords of 2019 and is most likely to be the one in 2020.
  18. Immersive technologies and augmented reality: It has been essentially predicted by Gartner that by 2020, almost 70% of the organizations are going to be under the influence of augmented reality and only 25% of them will deploy towards production.
  19. Augmented and predictive analytics: In the year 2020, digital marketing will come under the influence of this a lot more due to its significant use in lead scoring and in segmentation and personalization of an individual, which effectively helps marketers to improve the customer loyalty base.
  20. The rapid growth rate of geo-fencing: Geo-fencing is a great system to target customers as it uses the customer’s location for real-time targeting.
  21. Progressive web apps: They are websites that can be used as mobile apps. The year 2020 will bring in more and more Smartphone users and it is expected to reach up to 2.87 billion by this year.
  22. User-generated content: It is a Strong resource for marketers who want to enter the millennial markets. The year 2020 marketers need to have this system to grow.
  23. Blockchain technology: By 2020, we will see the following trends in the Blockchain: tracking of media buys, elevating transparency, handling of social impressions, pinpointing the target, protection of personal data, provenance, and authentication.
  24. Quantum computing: A new technology is significantly based on Quantum Physics.

Honorable mention:

  • Deep learning and larger data
  • Automation
  • Smart auction of google ads
  • The position zero in SERP
  • Branding
  • Superior Analytics
  • 5G technology
  • Secluded marketing
  • Security of the website
  • IoT advertising
  • Long-form content
  • Keyword search
  • Structured data
  • Search engines
  • Voice marketing

Conclusion

In these recent times, everything we can think of is online. So taking business and marketing to the web is a tactical approach that can be proved profitable. Digital marketing is a dynamic platform with a constant employment rate and even more. Recently there have been many new job openings in this field. Therefore, the digital marketing trends mentioned above are very essential for any marketer to take their business to the next level.

 

 Why you want your Healthcare website to show up at the top of Google’s search results?

  •  80% of patients turn to search engines (Yelp, Google, Bing ) when finding a health practitioner
  • 70% of searchers click on one of the first three entries if your hospital or treatment center isn’t in the top three, you’re losing patients to your competitors.
  • 75% of consumers turn to a search engine (Google,Yahoo,Bing) when they’re looking to solve their healthcare queries.

SPIN  AI software is constantly evolved and tailored  specifically for the healthcare industry with patient acquisition, retention marketing, and practice insights in mind, helping providers connect with more patients.                                 

And, moreover as our partner, you will also have access to the latest solutions, transparent reporting, unlimited content, technology upgrades, dedicated support. Your brand will be taken care of with feedback on how to grow your practice from like-minded people who are medical marketing experts.

Let’s look at some of the Best Digital marketing tactics for the healthcare industry. 

Digital marketing tactics
Best Digital marketing tactics for the healthcare industry

SPIN team of digital marketing professionals, mobile app developers and web design experts will assist you to achieve and maximize the best results for your business. If you are looking to enlarge your medical practice with more patients to your health clinic or hospital, you’ll need to create a medical and health marketing strategy that fits your goals and your budget.

 The Digital Journey for Health care                                       

Patient Analysis Insights
Digital Journey for Healthcare
  •  Over 60% of consumers say that information found from social media affects the way they deal with their health.
  • Google’s Think Insights has shown 119% year-over-year increase in YouTube traffic to hospital sites.     
  • 75% of adults say online ratings are important to their decisions about provider choice
  •  35% of patients says that their choice of a medico is affected by positive reviews
  •  37% avoid doctors due to negative reviews

Most importantly,how we can help you?

Promote medical practice by strategic healthcare marketing ideas.

  • Tracking your patient walk-in’s
  • Analyzing how much patient friendly environment and staff
  • Take control of patient feedback
  • Profile listing management
  • Care leveraged Inbound marketing
  • Custom website designing  aiming patients and scheduling their appointments
  • Out-patient/In-patient billing process time
  • Out-patient refilling tablets time
  • Targeting the right people at the right time with the right message
  • Comparison with competitors
  • Average waiting time of an outpatient

 

Digital Marketing strategy with AI

When it comes to engage the customers and reach them easily, there is always some new trend in the market that gets the job done. Digital marketing specialists, who bring forth new techniques to get more customers, tap such trend.

In the present dynamics, the rules of customer engagement are continuously changing, and businesses do not have any option other than accept the change and go with it. Engagement is not just about selling, but also forming a bond with the audience and spread awareness of your brand.

From a customer’s wants and needs to the challenges, digital marketing is present in every aspect of a business, building a stronger connection with customers. In the absence of such a connection, customers feel abandoned and left aside.

But the question is how to have an incredible digital marketing strategy that gets the job done?

The answer to it lies with Artificial Intelligence that is slowly proving to be an integral aspect of a company’s digital strategy. Organizations like Amazon are taking the benefits of AI to do voice-based marketing with the help of devices like Alexa.

Read on to know how the AI technology can help shape customer’s buying behavior for good and change purchase decisions forever.

AI and Digital Marketing- The relativity

Up until the last few years, marketers were in a fix whether to adopt the change of technological wave and incorporate AI in their digital marketing strategies.

However, with time, the recent years have witnessed the fading of such ambiguity with marketers ganging up with AI for prosperous results. All thanks to the intelligent tools, that AI offers for digital marketers to evolve and surpass human efficiency in every bit.

Chatbots are one such tool that has taken the process of automated response to a whole new level, aiding in answering the frequent questions of buyers, and quenching their query.

AI changing the game for Digital Marketing

Here are the top five ways how AI is contributing to developing technologically sound digital marketing strategies for business:

Anticipates Customer Behavior

By introducing AI in digital marketing, not only predicting previous customer experience becomes easy, but guessing the behavior of new customers also becomes easy.

With the help of new algorithms, Artificial Intelligence collects and analyses user data that can shortlist the potential lead. This will help to come up with an effective digital marketing strategy.

Adds to ROI return

In order to get higher returns on ROI on marketing campaigns – the right combination of Analytics, social data, and CRM is needed. However, without a doubt, it is a difficult task and only the combination of AI and marketing can deliver the right output for such a combination.

Enhances user experience

A digital marketing strategy cannot attach itself with the successful campaign word unless it promises very good user experience. Only, with the help of a proper content can a user feel more connected and is most likely to convert into a recurring customer.

Artificial Intelligence can help a business collect data and settle down with the most applicable content (based on location, past behavior, and historical data) that can increase customer interest.

Improves Digital Advertising

Seen as one of the rising stars in the digital marketing world, digital advertising has included AI in its core operations these days. For example, Facebook uses AI to find people who are more likely to make decisions based on an advertisement.

Effortless search sessions

Since the present search session for users is quite confusing, the need for easier options has increased. Introducing AI in digital marketing will help search engines to become smarter and less vulnerable to risks. This will enable them to track user behavior.

Make your move

It is safe to say that Artificial Intelligence will keep growing, showing no signs of slowing down. Hence, using AI will help digital marketers to come up with marketing strategies that will allow them to deliver extraordinary customer experience and significant business insights.

Even Forbes agrees to it and promotes the integration of AI in the digital sphere.

It is a tough battle out there and only the smartest one will win. Given such a scenario, using AI in your digital strategy decisions is a pretty smart move. Time to take smart effective decisions in the ever-evolving digital world.

If you too have a digital business and wish to collaborate with AI to make it big in the industry, you need a guardian to guide you in your quest. SPIN has the expertise and skills to be such a guardian.

Contact Us to begin your journey. Today! https://www.spinanalyticsandstrategy.com/

Digital Markrting Tools

Like it or not, digital marketing has eventually become very crucial for marketers, and the same goes for traditional marketing.

Even if the fact that this form of marketing provides an equal playing field for different types of businesses to develop together is kept aside, there is one more interesting aspect of this technology. This aspect is the cost-effectiveness of this technology as compared to the traditional form of marketing.

One good aspect of trending digital marketing tools for business is for the sales team of an organization is

• More number of conversions,
• Generates more revenue,
• Helps to engage with the target audience,
• Helps to engage better with potential customers

Hence, there is no question that the revolution for digital marketing tools and techniques has already begun and is moving very fast.

With new technologies coming up every day, there is no other option of changing digital advertising techniques.

The top 5 digital technologies to use in 2019 are:

1. Design Marketing Tools

One of the most important and unavoidable factors of digital marketing is designing.

This is true especially when it comes to create ads and generate content like blogs posts or social media updates.
Since designing is an important factor in digital marketing for business, tools like Photoshop and Canva play a significant role.

When it comes to adding a lot of graphic design skills and relevant images to the content, these tools can help you a lot.

2. Tools for Email Marketing

Email marketing tools are considered as a mandatory set of tools in a digital marketer’s bag. With the help of such tools, marketers can come up with new email campaigns that can strengthen their content.

Also, it will enable users to be more engaged with the brand, or sign up to purchase products.

Iterable and MailChimp are some of the common email marketing platforms that get the job done for you, like making email lists or automating email campaigns.

3. Social Media Podiums

A common thing in every major marketing strategy these days is using social media platforms like Instagram, Facebook, Snapchat, etc. This will help to engage the audiences and create awareness of your brand.

Along with these, there are certain features that are designed only for marketing. Such features include Facebook Ads Manager.

Social media management tools like Hootsuite and Buffer are also capable of engaging the audience and measuring the metric.

4. Marketing Analytics Tools

Although marketing analytics tools such as Big Data Analytics are new in the market, they are considered as mandatory digital marketing tools for 2019.

From Google Analytics to social media analytics, marketing analytics tools provide insights that can up the game for your business.
Take for instance, nu insights that provide social media insights, purchase reports, Sentiment Analysis, etc. to its clients. And the result is that clients can take data-backed decisions they can rely on.

5. Content Marketing Tools

CoSchedule and Hubspot are some of the content marketing tools you must include in your business strategy for excellent content curation.

From engaging blogs and social media snippets to finding out content opportunities that will connect with the audience, these tools do it all.

To wrap it up

The glowing future of digital marketing is visible to all. In time, the virtual realities are motivating new engagements, and marketers are taking advantage of this creativity. This will enable the brands to be more real and connect quickly with customer requirements.

To help achieve such goals, there are few more digital marketing tools that a business should be familiar with in 2019.

Technology has helped the business sector to grow by leaps and bounds and 2019 is expected to witness growth like never before.  Although we are a few weeks away from the New Year, it is advised to stay ahead in the game by including the above-mentioned five tools in your business strategy.

Do you wish to stay ahead in the game and make the most of digital advancements for your business? Trust SPIN’s professionals who are certified experts in their tasks and are backed by years of expertise.

Contact today! https://www.spinanalyticsandstrategy.com/