It is not the planning that affects your journey; it is the mistakes you make.
Same is the case with Social Media Marketing and the evident mistakes synonymous to it. Ask any social media marketer, and the plan to boost business engagement with the target audience is ready with them. But they never take into account the top 4 mistakes that can turn a campaign into a failure.
Only with a planned strategic approach that can be managed and optimized, you can mold your digital marketing activities 2019 to reap lucrative returns on your investments. But to do so, you need to dodge the common pitfalls most brands usually make.
Here is a gist of the top 5 common social media marketing mistakes to look out for:
1. Wrong KPI measurement
Often, it has been observed that social media marketers measure the success of a business campaign with the number of followers on Twitter or fans on Facebook. This is a wrong Key Performance Indicator measurement.
The focus should be on the measuring of the impact of the social media marketing efforts on business, rather than the number of followers.
2. Assuming all Social Media Platforms are equal
All social media networks are equal. Assuming such a notion is one of the biggest mistakes a social media marketer makes and this approach is counter-productive and ineffective.
Every social media network has its own set of customs and audience that requires customized content and a social media marketer needs to account such aspects.
3. Don’t talk only about your business
Nobody likes a person who only talks about himself. Same is the case with certain companies who only talk about their events, news, projects, services, etc. and not everyone likes it.
To reach the pinnacle of social media, you need to speak the language of the audience and understand what they wish to hear by posting relevant and diverse content for them.
4. Social Media Policy is missing
One of the biggest failures of social media marketing campaigns these days is the lack of a company-wide social media policy. Irrespective of the fact who manages your social media accounts, you cannot afford to miss out a widely accepted policy, and your content should not be offensive, racist, or hurt religious sentiments.
As per market surveys, most of the businesses these days fail to incorporate social media successfully in their marketing endeavors and often follow the trend of others ending with an unsatisfactory result.
So, ensure you put these tips into practice and never miss out on them, and your social media campaigns will not only grow your customer base but will also skyrocket your ROI on your investments.
If you are still unsure how to avoid all these mistakes, better to hire the services of the best in the industry, like SPIN Strategy. Visit: https://www.spinanalyticsandstrategy.com/
