Right categorization of Customers with SPIN’s proactive Segmentation models is the road to boost customer reach.
Use SPIN’s Customer Segmentation model to:
Identify the target audience and start relevant campaigns in different channels
Identify a new market segment and opportunities to benefit the business.
Identify the key motivators (like design or price) of customers for your products.
Enhance product distribution strategies.
Identify customers most likely to churn and use targeted strategies to create a high-value experience.
SPIN’s Customer Segmentation Model
Geographic
Categorized based on the targeted geographical position
Demographic
Categorized based on personal attributes
Behavioral
Categorized based on previous consumer behavior analysis
Psychographic
Categorized based on consumer social and personal status
